Maximus Collabs is an India-inspired, experience-led brand studio. We build purpose before business — turning content, strategy and collaborations into brand equity that compounds.
Maximus Collabs blends into a brand's world before we build for it — purpose before business, always.
Founded by Manisha Singh, Maximus Collabs is a Mumbai-headquartered brand partnerships, strategy and creative agency working across India, the USA and the UAE. We are an experience-led lifestyle marketing collective — driven by the need and the emotion each brand wants its customers to feel, not just the metric it wants to hit.
Across three regional studios and a fully equipped in-house production kitchen and set, our team runs the full stack of brand-building: content and social, strategy and PR, influencer and celebrity collaborations, ad films and campaign production, and modern-retail commerce content — for over 30 brands and counting.
A visionary with 15+ years of experience who looks for purpose before business — an expert in cause-related marketing and brand storytelling. Manisha leads Maximus Collabs' work as agency-on-record for Organic Tattva and its associations with Chef Vikas Khanna, Kareena Kapoor Khan and more.
Maximus Collabs concentrates its storytelling around three categories we understand at a cultural level — food, travel and fashion — each with its own rhythm, audience and creative language.
From daily staples to festive hero films, we build appetite and trust at once — packaging the everyday as something worth craving.
Destination storytelling for tourism boards and hospitality brands — building desire through wellness, culture and place.
Modern fabrics to heritage jewellery — we build fashion brands through image, endorsement and modern-retail commerce content.
Every Maximus engagement draws from the same integrated stack — content, strategy, innovation, associations and production — so a brand's voice stays consistent from a reel to a retail shelf.
Maximus built Organic Tattva's "Pure Kitchen Movement," running performance marketing and content across three markets simultaneously. The brand's #PureFestivals hero film for Ganesh Chaturthi centred women's role in celebration and purity of faith — a purpose-led piece that became a festive tentpole. Chef Vikas Khanna and Kareena Kapoor Khan now anchor the brand's voice, with Kareena fronting the pulses and rice category on World Food Safety Day.
For the world's leading basmati brand under Suppletek Industries, Maximus built a jingle-anchored campaign, influencer briefs across carousel and Reel formats, and a mandatory pack-reveal within the first five seconds of every video — content engineered to build recall, not just reach.
Ad films for Bergner's Excalibur and Aluminium cookware ranges, plus the Swarnam collection fronted by Vikas Khanna on the "Biji Kehti Thi" concept. For Prabhuji, Maximus co-created "Barkat by Prabhuji," a fusion mithai range with Shah Rukh Khan and Vikas Khanna, alongside a modular namkeen script system and a Chipax TVC with Rashmika Mandanna.
A jingle built to make an audience "feel water" — a tribute to ZeroB's 40-year legacy in safe drinking water, merging cause marketing with a melody designed to unify rather than merely message. A signature example of storytelling that moves people, not just markets.
When a brand needs real impact, normal influencers won't do. Here are some of the names Maximus has brought to brand campaigns.
Maximus now runs integrated content and performance marketing for Organic Tattva simultaneously across three geographies — with market-specific calendars, quotas and cultural nuance.
Festival tentpoles, hero films and always-on content built around Indian cultural moments — Diwali, Ganesh Chaturthi and beyond.
Diaspora-first storytelling that keeps the brand relevant to Indian communities abroad.
Region-specific tentpoles including UAE National Day, tuned to a distinct market rhythm.
"It has been a great experience working with Maximus Collabs. We have worked on a few projects together and they have always been very well and professionally handled. A reliable agency to work with."
"Manisha has become more of a friend than a business associate. She and her very competent team have always been prompt in extending their help and support."
Content, strategy, collaborations and production — one team, one brand voice.
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